Amazon Prime Day 2025 has officially kicked off, and it’s bigger than ever.

With 96 hours of exclusive deals running through Friday (July 11), there’s no shortage of savings across electronics, beauty, home goods, fashion, and much more.

This year, Amazon is launching Today’s Big Deals, which are themed daily drops from top brands, and the markdowns are deep.

Whether you’re looking to upgrade your gadgets, revamp your skincare routine, or grab a back-to-school essential, there’s an amazing deal waiting.

We’ve rounded up the 10 biggest and most worthwhile Prime Day 2025 deals you won’t want to miss.

Click through to see some of the biggest Amazon Prime Day deals…